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Digital Marketing Project

Proper Cup

Proper Cup Coffee House

Proper Cup was a 3rd wave coffeehouse from 2016-2018 in Brighton Michigan focusing on community development and live event promotion.
Location
Brighton, Michigan

Co-Ownership & Operation

Physical Product Sales Funnel

Ran advertisements for brand awareness.

Sponsored local events to put Proper Cups logo alongside reputable businesses. Sponsorships also increased positive brand awareness and showed support for community gatherings.

Sponsored Event Promotion

Created and distributed marketing material for live music shows in the evening to keep the coffeehouse open and busy.

Graphic Adsets for List Generation

Ran giveaway advertisements on social media to collect emails.
What I did
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